What’s the most reliable walking shoe brand to offer your customers? Whether you’re stocking up for your store or enhancing your product line, choosing the right walking shoe brands can make a big difference in customer satisfaction and repeat business.
As a brand manager, I’ve spent years identifying walking shoe brands that deliver quality and value, helping businesses make smarter decisions for their product lines.
Here is a closer look at 2 standout walking shoe brands:
- New Balance
- ASICS
In this guide, you’ll discover 10 exceptional walking shoe brands that can help you meet your customers’ expectations and grow your business.
Let’s get started!
Quick Comparison Chart
Looking for a quick glance at what makes each walking shoe brand stand out? The table below offers an easily scannable overview before diving into the detailed insights about each brand.
Brand | Key Strengths | Primary Audience Appeal | Potential Drawback |
New Balance | Durable, supportive, wide size range | Customers with specific foot support needs | Some models may feel heavier than other options |
ASICS | Lightweight, advanced gel cushioning, flexible designs | Customers seeking performance and comfort | Higher price point compared to budget brands |
Brooks | Adaptable cushioning, eco-friendly practices, consistent fit | Active customers who value comfort | Limited wide-size availability |
Skechers | Memory foam comfort, affordability, diverse styles | Mass-market customers looking for value | Durability may not match premium brands |
Nike | Cutting-edge designs, strong brand recognition, cushioning | Trend-conscious and performance-focused buyers | Higher price point, limiting budget-friendly appeal |
Adidas | Energy-return Boost technology, sustainable options | Customers valuing innovation and eco-friendly products | Sizing runs smaller than standard, requiring careful fitting |
Hoka One One | Plush cushioning, lightweight feel, stability | Customers prioritizing all-day comfort | Bold designs may not appeal to traditional style seekers |
Merrell | Durable, traction-focused, versatile | Customers walking in diverse terrains | Focused on practicality over fashion-forward styles |
Columbia | Weather-resistant, reliable traction, year-round use | Outdoor enthusiasts and customers in wet climates | Functional focus may not attract style-driven buyers |
Vionic | Orthotic support, foot health-focused, durable | Customers with specific foot care needs | Narrower market appeal due to specialized designs |
1. New Balance
New Balance is a reliable choice for businesses seeking to stock high-quality walking shoes. With a strong reputation for comfort and support, their walking shoes cater to diverse customer needs, from casual walkers to those requiring additional foot care. Here are some details about why New Balance is a valuable addition to your product lineup:
Advantages:
- Provides exceptional arch support, accommodating various foot profiles.
- Features durable materials designed to handle consistent wear and tear.
- Offers a wide range of sizes, including specialty fits like wider widths.
- Breathable designs enhance comfort, appealing to customers seeking all-day wear options.
- Versatile styles balance function and aesthetics, suitable for professional and casual markets.
Takeaway Note: New Balance walking shoes are an excellent choice for businesses prioritizing comfort, durability, and versatility in their inventory. However, some models may feel heavier, which might not suit every customer preference.

2. ASICS
ASICS is a go-to brand for walking shoes that combine advanced technology with customer comfort. Their dedication to innovation and performance makes them a valuable option for businesses aiming to provide reliable footwear. Here are some advantages of ASICS:
Advantages:
- Lightweight designs that reduce fatigue during long walks.
- Advanced gel cushioning for superior shock absorption.
- Flexible soles that promote natural foot movement.
- Stylish yet functional options to cater to various preferences.
- Strong focus on durability for long-term use.
Takeaway Note: ASICS walking shoes are ideal for businesses that want to offer lightweight, high-performance footwear with broad customer appeal. However, some models may come at a higher price point, which could be a consideration when targeting budget-conscious buyers.

3. Brooks
Brooks has built a strong reputation for creating walking shoes that prioritize comfort and long-lasting quality. Their focus on performance and fit makes them an appealing choice for businesses looking to cater to active and health-conscious customers. Here are some benefits of Brooks:
Advantages:
- Shoes designed with adaptable cushioning to suit various walking styles.
- Highly breathable materials to keep feet cool during extended use.
- A reputation for consistent fit across different models.
- Eco-friendly practices that appeal to sustainability-focused buyers.
- Vibrant designs that attract attention without compromising functionality.
Takeaway Note: Brooks walking shoes are ideal for businesses targeting customers who value comfort and a reliable fit. A potential drawback is their limited availability in wide sizes, which might not meet the needs of all customers.

4. Skechers
Skechers is known for its trendy and comfortable walking shoes, making it a favorite among casual walkers and professionals alike. Their focus on affordability and variety makes them a smart choice for businesses targeting a broad customer base. Here are some details about Skechers:
Advantages:
- Memory foam insoles that provide exceptional comfort.
- Lightweight construction that appeals to users seeking all-day wear.
- Affordable pricing, making it accessible for a wide range of customers.
- Diverse styles, from casual to semi-formal, to fit various preferences.
- Reliable availability, making it easier to maintain inventory.
Takeaway Note: Skechers walking shoes are ideal for businesses looking to offer affordable, comfortable footwear with mass-market appeal. However, their durability may not match premium brands, which could limit appeal for customers seeking long-lasting options.

5. Nike
Nike is one of the most recognized names in footwear, offering walking shoes that combine cutting-edge design with exceptional comfort. Their global reputation and innovative features make them a valuable addition to any business’s product lineup. Let’s look at what sets Nike apart:
Advantages:
- Advanced cushioning technology for premium comfort.
- Lightweight materials that enhance mobility and reduce fatigue.
- Modern, stylish designs that attract a wide audience.
- Strong brand recognition, driving customer trust and interest.
- Versatile options that cater to both casual and professional needs.
Takeaway Note: Nike walking shoes are ideal for businesses targeting customers who value both performance and aesthetics in their footwear. However, the higher price point may limit appeal to budget-conscious markets.

6. Adidas
Adidas is a globally trusted brand known for blending comfort, performance, and style in its walking shoes. Its commitment to innovation and sustainable practices makes it a compelling choice for businesses aiming to appeal to a diverse customer base. Let’s explore what Adidas offers:
Advantages:
- Utilizes Boost technology for excellent energy return and cushioning.
- Eco-friendly initiatives, such as recycled materials, appeal to sustainability-focused buyers.
- Sleek, minimalist designs that cater to both casual and athletic audiences.
- Lightweight construction for maximum comfort during extended wear.
- Strong global presence, which enhances brand credibility and customer confidence.
Takeaway Note: Adidas walking shoes are ideal for businesses that want to combine performance, comfort, and style in their product offerings. However, their sizing can sometimes run smaller than standard, which might require careful attention to fit when selling to customers.

7. Hoka One One
Hoka One One is known for its ultra-cushioned walking shoes designed to provide exceptional comfort. Their innovative approach to footwear makes them a great option for businesses aiming to offer premium comfort-oriented products. Here’s why Hoka One One stands out:
Advantages:
- Maximum cushioning for enhanced support and shock absorption.
- Lightweight yet durable materials that appeal to active users.
- Wide, stable bases that cater to individuals needing extra balance.
- Modern, minimalistic designs that align with current footwear trends.
- A growing reputation for reliability, which builds trust with customers.
Takeaway Note: Hoka One One walking shoes are ideal for businesses looking to offer footwear that prioritizes comfort and support for long-duration use. However, their bulkier design might not appeal to customers seeking a more streamlined look.

8. Merrell
Merrell has built a reputation for producing high-performance walking shoes that cater to diverse environments. Their emphasis on durability and functionality makes them a reliable choice for businesses targeting customers who value practicality. Let’s examine what sets Merrell apart:
Advantages:
- Features Vibram outsoles, delivering dependable traction on various surfaces.
- Durable designs that withstand both daily use and rugged conditions.
- Breathable materials to meet the comfort expectations of demanding users.
- Ergonomically designed footbeds for enhanced support during long wear.
- Versatile product range that covers both casual and outdoor needs.
Takeaway Note: Merrell walking shoes are ideal for businesses seeking to supply durable, functional footwear that performs well across different environments. However, their focus on practicality over style might not resonate with markets that prioritize fashion-oriented products.

9. Columbia
Columbia is a well-known brand for walking shoes that combine functionality with weather-ready features. Their products are designed for businesses aiming to serve customers who prioritize comfort and protection in various climates. Let’s explore what makes Columbia a standout option:
Advantages:
- Advanced waterproofing technology to keep feet dry in wet conditions.
- Lightweight designs that offer mobility without compromising durability.
- Reliable traction on uneven and slippery surfaces.
- Versatile styles that work for both urban and outdoor settings.
- Reputation for crafting weather-resistant shoes that perform year-round.
Takeaway Note: Columbia walking shoes are ideal for businesses looking to offer durable, weather-resistant footwear that appeals to active customers. However, their focus on functional features may not attract buyers seeking trendy or fashion-forward designs.

10. Vionic
Vionic is renowned for its focus on foot health, offering walking shoes designed with podiatrist-approved technology. Their emphasis on comfort and support makes them a strategic choice for businesses catering to customers with specific foot care needs. Let’s examine the key benefits of Vionic shoes:
Advantages:
- Built-in orthotic support for enhanced comfort and alignment.
- Lightweight and flexible designs to promote natural movement.
- Wide selection of styles, catering to both casual and professional use.
- High customer loyalty due to the brand’s focus on foot health.
- Durable materials that maintain performance over extended use.
Takeaway Note: Vionic walking shoes are ideal for businesses looking to offer footwear that prioritizes comfort and health, appealing to customers with unique support needs. However, the specialized designs may have a narrower market appeal compared to more general-purpose brands.
Want to Customize Your Walking Shoes for Your Brand?
Customizing walking shoes for your brand can feel like a daunting task, especially when you need a partner who understands your vision. Why not consider XDS, a trusted shoe manufacturer in China? We specialize in OEM and ODM services, offering flexibility, quality, and creativity to help you bring your unique designs to life.
At XDS, we provide a wide variety of designs, customizable packaging, and professional advice on quality and cost-saving. With low MOQs starting at just 500 pairs per colorway and a dedicated team that creates 200-300 new styles monthly, we make it easy for businesses to achieve their goals. Our rigorous quality assurance processes, including frequent inspections and a 180-day guarantee, give you the confidence to move forward.
Let’s take your brand to the next level contact us today to get started!
Conclusion
Choosing the right walking shoe brand can be challenging, especially when you need a reliable supplier with flexible options. Many businesses struggle with high MOQ requirements, but XDSoffers a solution with low and flexible MOQs, even for small batches starting at just 500 pairs per colorway. With our wide variety of designs, strict quality assurance, and supportive customer service, we’re here to help your business succeed.
We hope this guide has given you valuable insights into the best walking shoe brands. If you’re looking for a shoe manufacturer that combines quality, flexibility, and exceptional service, visit our website at chinashoefactory.com or contact us today. Let’s create something great together!
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